Audio Conferencing

If you're not someone will have to Anders

Every company has a personality and they know it or not. If you have not developed
and the promotion of an appropriate marketing personality for your company, employees
customers and will do for you, and can be fatal. Successful companies
have a great attention to the creation and implementation of an identity of dominant firms;
and use it to create a uniform and consistent presence on the web
methodicalcontinued pursuit of its fundamental rules of marketing purposes.

Marketing and human resources on the Web

With the marketing staff, in place, companies can deliver their message
memorably by using all means at their disposal. Unfortunately, most
companies have failed to connect the dots between these not-so-abstract concept
marketing staff and its implementation in the growing Web-based
business climate.

Today, everyThe company has a website, the presence of a business on the Internet has become their
most important marketing platform to reach millions of potential
clients on a one-to-one. But despite its promise, the Internet has failed to
live his potential – not because they can not, but rather because business
resist the use of its inherent multimedia capabilities.

Prospects are people too

Internet, such as marketing is not about technology, but rather communication order
to attract, educate and persuade prospects to become customers, we
How to communicate the company approved eligible and make
we relate these perspectives in a very human.

Experienced marketing executives understand most customers to make purchases
on the basis of desire, rather than the needs, and that relationships trump evidence
making. The bottom line: people buy what they want, instead
if thingswhat they need and they buy from people they like and trust, rather
with the cheapest.

Depending on the technical answers to questions of humanity is a strategy doomed to failure. No
No matter how big or small they are as a society, no matter how many
current and potential customers you have in your database – they are all people
abstract economic entities, and their decisions are not mechanical man, and their
contact with you based on relationshipsoperations. Failure to seize this
Key issues have led to successful business tactics like telemarketing, which
irritates, offshore service centers that regurgitate Proforma response and websites
running on automatic pilot to ignore the real questions of real people with real cure.

Anyone who has tried to decipher the mysterious installation instructions on a new
The product has to know enough to know that the written Q & As, FAQs, and database-driven
knowledge bases areis not a substitute for the sound of human voice. After hours
of racking your brain trying to find out who knew the instructions, all in one
suddenly become clear when the spouse or a friend, tolls for thee. We
understand, teach us, and we concentrate on what we feel. It is a primary necessity.

How can we learn, understand and remember

Despite evidence that most people think visual presentation is our primary aspiration
Sentiment and this has led to the development sitedecisions and the positions of marketing
not just does not add up. There are a number of studies that confirm that the minutes
representation as the main way you learn, understand and remember
what we experienced. In his report, Implications of Cognitive Research, Farzad
Sharifan, Ph.D. (University of mt. Lawley, Australia) research shows signs that
auditory presentation is superior to visual presentation.

There is ample evidence that, as a sort of understandingmeaning and understanding
more when information is presented in the form of linear anecdotal stories
(narrator) as a simple recitation of facts. In his
Book Search, Information Relevance and recognition memory: first, second, and
Third-person narrative, Bree Patrick Luck, Department of Psychology, Georgia Southern
University Storytelling results found in a recall of the material done better, not —
narrative presentation, and oralnarrative is a cross-cultural approach
that promotes motivation, comprehension and memory. These are important facts
should not be ignored when thinking about achieving our marketing messages
on the Internet.

The nature of hypertext on the World Wide Web is a non-linear method to continue
information as a method of communication to present, persuade, and
integrate our message into the minds of our audience flies-in-our-face
naturalinstinct to tell, understand and retain information presented in a linear
oral narration.

Give a public distracted, attention deficit Web browser
Hyperlink their way out of your website built with care, and many are
leaving the door open and you wonder why your dog died – the public
needs and structure of a linear framework within which they can absorb your message
presentation of an item characteristic signature.If you find this concept is contrary
prevailing visual design thinking – not because most of the visual design of schools to educate
design of visual communication is not so.

David Pisoni, professor of psychology and cognitive science and director of Indianapolis
University Speech Research Laboratory, is a leading authority in the country
processing of spoken language. "We are interested in how people perceive and
understand the spoken language, this is everything fromperception
phonemes [sounds] and syllables per word recognition that what we call lexical access,
or how people find and download the sound and the meaning of words in memory, even
sentence comprehension and understanding of spoken language. "Some of Pisoni's
The results should be understood by marketers who want to make use of the Internet
as a means of communication:

1. Familiarity with one voice to help with the cognitive processing of content;

2. Public to save bigvolumes of voice-related features (pitch, speaking
rate, dialect, gender, emotional state, and eccentricity), which all provide a rich
oral delivery of the personality and character, which in turn increases the understanding
and memory

3. Stem cells are not an abstract sense ephemeral, is concrete, tangible and richer
as his alternative vision.

The practical aspects of personality voice signature Marketing Imagination
By sending the audiomarketing message and brand personality on the Web
is not technically challenging, but understanding the implications of this
presentation requires a person with a knowledge of psychology, media
environment and process.

Some cards have small emerging instinctively understood the value of oral
representation and used it for themselves on their website. I do not mean
that will work, but never, unless it is not politevoice-over talent, is
unlikely that they get what they want to compare with what might
achieved if done professionally.

Another group used for the Web sound cards are professional speakers, authors,
and expert presenters. It seems a natural for this group to present themselves
on the Web, but the ability to speak before an audience armed with big
Power Point slides, is not the same issue of a web-based presentation. Whereas
A live conference audience stumble, strains and slip-ups ", a network Override —
The public will interpret each error as an oddity. As an exhibition of photos
every wrinkle and line in the face, so your audio project a defective
sloppy and amateurish person.

The choice of familiar but not quite identifiable

We are all sitting in front of TV commercials, listen to the sounds
of familiar voices. Big-budget advertisers Rentalsbig name actors to portray their
products in fifteen and thirty seconds places. Unlike the simple testimony
This unnamed famous voice-overs make subtle use of voice recognition: Keffer
Sutherland speaks for Ford, to IBM Sam Elliott, Gene Hackman for Lowes, and
and on, but none of these famous actors have been identified.

According to Mark Forehand of the University of Washington Business School and
Andrew Perkins of Rice University, in their articlepresented in the Journal of
Consumer Research, "the presence of a celebrity voice can influence brand
assessment, even if the consumer has no idea that the voice-over, as
A celebrity … When consumers do not recognize the celebrity, their brand
evaluations shifted in the direction of their attitude to stardom … It
effect is called assimilation … Ultimately, this is one of many examples of implicit
cognition in response to advertisements –advertisements that affect people
regardless of their conscience. "

What does it mean for the average company add a signature to accept
their website: you have a great film or TV star is not to offer
your material, just a voiceover artist who can emulate the style, rhythm and
provide a well-liked personality that the character of marketing that you want to represent
for the project.

With a sufficient variety of messagesproperty, marketing manager of common sense
was correctly described the personality of your company and selected a mouthpiece
can make full use of implicit knowledge, while projecting an independent, cost —
personally signed effective they fully benefit from psychological
Benefits of Web-based voice-over performance.

The rational approach is highly over-rated

Malcolm Gladwell's book "The Tipping Point", stressed that patientstend
medical candidates who do not have enough time to spend with them, instead of doctors who
incompetent. In most cases, consumers of medical services your medical
want, even if up to screw. "

Customers are people and respond with their senses and instincts as human beings.
Until we, as marketing learn to treat customers as individuals,
and relate to them on a human level, we realize what is possible, and never
our sitescontinue to disappoint.

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